Bravos Team and Elevation of Burberry Brand

Introduction Rose Marie bravo became the CEO of Burberry Company in 1997 and introduced tremendous changes in the company. Before the arrival of Rose Bravo, the company was experiencing low sales volume and faced various challenges related to marketing and competition. After her arrival, Bravo assembled a team of individuals, who were competent, qualified, and knew customer requirements.Advertising We will write a custom report sample on Bravo’s Team and Elevation of Burberry Brand specifically for you for only $16.05 $11/page Learn More Moreover, Bravo selected a team that understood what it took to steer the company to its success. A significant number of individuals hired by Bravo were employees, who worked with the company, and thus, did not require much training or orientation before embarking on the mission of steering the company towards success. Therefore, the report examines the strategies such as rebranding and diversification, increased distribution and enhanced awareness creation, and improved quality of products, which Bravo’s team used in elevating the status of the company. Rebranding and Diversification To increase the appeal of the company, Bravo’s team rebranded the organization and diversified its products. Some of the products that the company introduced into the market are men’s wear, women’s wear, children’s wear, accessories, and prorsum. The main objective of diversification is to increase customer base and widen the level of potential customers that the company aims to satisfy (Moon, 2004). As opposed to the initial role of the company, which was the distribution of limited products and licensing, the new products increased the amount of consumers, who were willing to purchase its products. The Bravo’s team aimed at transforming the company by providing innovative and trendy luxury products to target customers. Therefore, the role of diversification was to in crease the appeal that the company’s products had on its potential clients. By rebranding the company and giving it a new name, from Burberry’s to Burberry, the team hired by Bravo wanted to change the initial perception of customers that the company was old and instill the perception of a newly rebranded company.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Through rebranding, the appeal to diverse products such as men’s wear, women’s wear, accessories, and children’s wear increased, and thus, led to a corresponding amplification in the level of products purchased from the company. To increase its appeal in the market, the company worked hard to satisfy the needs of customers from all demographics like the children, adults, men, and women. According to Moon (2004), the company aimed to meet the needs of the young and the newly employed individuals, as well as satisfy the needs of older people, who were no longer trendy or dynamic. The company also used celebrities like Madonna to market its products to various potential clients, an element that increased the level of purchases in its stores. Increased Distribution and Awareness Creation Company owned stores, which played an instrumental role in distributing the products from manufacturing site to the potential consumers and creating awareness in their minds. The stores highlighted the vision of the company and advertised, which increased awareness of products. The stores also acted as a testing ground for new designs and products of the company. After diversification and collaboration with successful firms, the company developed its stores in strategic points where its target consumers were located (Moon, 2004). The company used the stores to showcase its products to potential and new clients, who stopped at the shop with the intention of buying products or doing window-shopping . New products introduced by the company were also availed in the stores for customers to see and experience them. The reaction of the customers after checking on the new products determined whether the product would continue to commercialization level or undergo further modifications. Moreover, the stores acted as points where the company’s vision was highlighted through products and services rendered by its employees. Improvement of Product Quality To elevate the overall status of the company, Bravo’s team emphasized on product quality using technology-oriented equipments. In addition, the company collaborated with other companies licensed to operate in the industry, and thus, increased its sales and product quality. Consequently, improved product quality augmented its customer base and sales volume in the market. The company differentiates itself from its competitors like Armani, Gucci, and Polo (Moon, 2004). One of the components used by the company to distinguish itself from its competitors was the inspirational nature of its products that incorporated functionality.Advertising We will write a custom report sample on Bravo’s Team and Elevation of Burberry Brand specifically for you for only $16.05 $11/page Learn More For instance, the trench coat that cuts across several generations demonstrated the component of function and inspiration through its ability to satisfy clients, who require warmth, while maintaining their dynamic requirements. It is imperative to understand that improvement of product quality was achievable through management of distribution points. Acquisition of new distribution points, termination of unproductive relationships, and renegotiation of contracts were some of the strategies used in the management of distribution points and improvement of product quality. Therefore, it is conclusive to highlight that improvement of product quality played an integral role in the enhancement of t he company’s reputation. Conclusion Rose Marie Bravo was very instrumental in developing a team that transformed Burberry from a tired and old company into a new luxury and technology-oriented firm. Through her effective team, Bravo managed to rebrand and diversify the products and increase the sales volume of the company. Rebranding and diversification of the company’s products broadened the spectrum served as it increased the amount of products it supplied into the market. Modifications such as changes in the product line, diversification, awareness creation, and packaging of products focused on improvement of product quality and alteration of perceptions held by potential clients concerning the company. Fundamentally, Bravo’s team played a significant role in the transformation of the company to achieve its goals. Reference Moon, Y. (2004). Burberry. Retrieved from https://hbr.org/product/Burberry/an/504048-PDF-ENG This report on Bravo’s Team and Elevation of Burberry Brand was written and submitted by user Dorothy A. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A New Forest To Conquer Essays - English-language Films, Bozeman

A New Forest To Conquer Essays - English-language Films, Bozeman A New Forest To Conquer The following is a story that I hope to someday tell my grandchildren. I want it to serve as a means of instilling in them the courage and dexterity that I have somehow found within myself to make it through this wonderful and sometimes very painful journey. Once upon a time, high, high up in a tree, there was a birds nest and in that nest there was a special, little egg . The mother bird worried and fussed and fussed and worried over her little egg, saying, Oh my, this little egg cannot possibly be big enough for my baby bird. Finally, the mother birds wait and worry over the little egg came to an end and her baby hatched. Unfortunately, the egg had indeed been far too small for her baby bird; the little bird was terribly sick from not having enough room to grow. Not sure how to care for the little one, which they named Polly, the mother bird and father bird took their new baby to the Great Owl . Thanks to the Great Owls wisdom and patience, the little bird lived, but, despite his tender care, Pollys wings would not grow. The mother bird refused to believe that her darling baby, that she had worried and waited for, for so long, would never fly. As Polly grew, her mother worked with her everyday, in hopes of teaching her daughter to fly. Eventually, their hard work paid off and, although she was a little slow and awkward, Polly finally learned to fly. As she grew bigger and surer of herself, Polly wished to play with the other birds her age. She tried to fly and play with them, but they did not want her in their games. They teased and mocked her and said she was too slow. Polly wished the other birds understood how hard she had had to work, just to be able to fly at all. But that did not matter to the other birds; they only wanted the strongest, fastest birds for their games . So, Polly went home, heartbroken, and made up her own games to play. When it came time for all the young birds to begin school, Polly had no choice but to join them. Afraid that her sensitive little daughter might be hurt by the other young birds, Pollys mother offered to let her go to a special school, but Polly refused. She was determined to keep up with the normal birds and find a way to fit in. In the beginning, the other birds made fun of Polly, but it turned out that the games she had made up to occupy her, made Polly much better than the others in school. Her experience with playing with twigs made her the best nest builder in her class and, even though she flew slower than the others, the hide and seek games she played with her mom made her the fastest at finding worms. Soon, the other birds were so busy trying to keep up with Polly; they forgot to make fun of her. As time passed, all of the young birds started to become aware of their unique appearances and some traits became more desirable than others. It turned out that small, delicate wings became quite the fashion and soon the little boy birds began to notice that Pollys wings were especially small and especially delicate. It didnt matter anymore that her wings made her slow; now, they made her pretty. At first, Polly was proud that her special wings were finally being appreciated and she made sure to show them off every chance she got. However, it didnt take long for Polly to get tired of all the attention she was getting. Many of the boy birds cared more about Pollys wings than they cared about Polly and, after awhile, they seemed to forget that she was attached to her wings at all. Some of the boy birds were mean and nasty to her when she refused to show off her wings. Before long, Polly didnt want to be around the boy birds . Then, one day, as Polly was flying around by herself, trying to stay away from all the

Education as the Surest Way of Empowering an Individual Essay

Education as the Surest Way of Empowering an Individual - Essay Example This way, I will make the scholarship work both for me and for the rest of people in my community. My history is grim and hopeless. However, I have always loved studies. I have interacted with educated people in a number of scenarios and I have always loved their lives. My childhood role model was a district attorney who lived in my township. I promised myself while young to work hard in studies to become as successful as he was and indeed, I have and continues to work hard in my studies. The cost of high-quality education remained a forbidding factor in my quest for competitive education in leading institutions of higher learning. The scholarship offers me an opportunity to identify my interests and abilities. Furthermore, it provides me with an opportunity to work on the two in order to become a productive member of the society. As such, the scholarship is an opportunity for me to receive the education I have desired for as long as I can remember. The education I receive through the scholarship is going to help me, my family and my community in a number of ways. Among the ways the education is going to benefit me is by molding my personality into an ideal individual capable of communicating with people from various backgrounds and capable of upholding the ethical standards in any society. Education grooms people. It increases the mental capacities of an individual thereby making people more reasonable and capable of embracing peaceful ways of resolving conflicts and minimizing harm. I believe I will learn a number of humanist concepts that will enable my growth into an analytical adult capable of protecting the interests of the various publics I will interact with in future. The traits I describe above are those of a leader.